At PSFK's Future of Retail 2016 event in San Francisco, Keith Mercier, IBM Watson's Worldwide Retail leader, shared insights into the powerful tools IBM Watson brings to the table to change the face of retail. To download the full Future of Retail 2016 report, visit psfk.com/future-of-retail
Value is shifting in business, thanks to the explosion of data - the world's vast new natural resource. It is being fueled by the infusion of technology into all processes and things, the proliferation of devices and changing expectations from digitally empowered customers and employees. While this is happening across all industries, the shifts are especially pronounced in retail, where technological progress has amplified consumer engagement and influence in unprecedented ways. Ginni Rometty, Chairman, President and CEO, IBM, describes how Big Data and changing expectations are intersecting with a confluence of major technological shifts - cloud computing, analytics, social and mobile, and the 'Internet of Things' - to fundamentally reshape commerce. Following Ginni's remarks, she and Terry Lundgren, Chairman, President and CEO, Macy's, discuss the implications of these shifts for the Internet of Things.
Watch what happens when IBM Watson meets the Internet of Things.